In a recent New York Times Corner Office column, Adam Bryant interviewed John Lilly, a partner at Silicon Valley venture capital firm Greylock Partners. Lilly offered this leadership lesson that he learned early in his professional career. I find it particularly useful as a new year begins. Many leaders will be trying to offer explanation of their vision for the coming year. It's worth heeding Lilly's advice.
I didn’t understand the role of simplicity and messaging early on. One of the things that happened at one of my startups was that I would get bored saying the same thing every day. So I decided to change it up a little bit. But then everybody had a different idea of what I thought because I was mixing it up. So my big lesson was the importance of a simple message, and saying it the same way over and over. If you’re going to change it, change it in a big way, and make sure everyone knows it’s a change. Otherwise keep it static.